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Podcast: Taste Radio
Episode: BevNET Podcast Ep. 20: Can Nostalgia Nudge The Needle? (Or, Could Crystal Pepsi Change Your Life?)
Description: In June PepsiCo announced the return of Crystal Pepsi, a clear and caffeine-free cola that debuted in the early 1990's. Although it was positioned as a better-for-you soda, the drink lasted about a year on the market before PepsiCo pulled the plug, apparently to the dismay of a loyal contingent of fans. More than 20 years after its demise, some of those fans launched a campaign to resurrect Crystal Pepsi, one that caught the eye of the manufacturer and factored into its limited-edition return to the market. The current iteration of Crystal Pepsi with a few updated graphics, but it's clear...