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Podcast: Taste Radio
Episode: BevNET Podcast Ep. 14: Confused About Carbonation? Spindrift Wants to Keep It Simple.
Description: Since its debut in 2010, Spindrift, which markets craft sodas and sparkling water drinks made with fresh fruit juice, has focused messaging on the "real" and "simple" aspects of its ingredients. The brand proposition is rooted in the belief that consumers are increasingly confused about how drinks are formulated, especially when it comes to carbonated beverages, and seeking greater transparency and clarity. This month, Spindrift is planning to introduce a label refresh that company executives believe will articulate that messaging and enable for broader sales and distribution opportunities. In this podcast, recorded at Spindrift headquarters in Waltham, Mass., we sit down...