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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 707 – What Is The Secret B2b Marketing Formula? (Math is Hard – Success Is Not)
Description: There is a secret in the banking industry - Savings accounts with restrictions make people save more... 80% more. There are two things that work, setting a minimum total or a set amount of time before the saver can make a withdrawal. Those are known as CDs or commitment devices.
There are many reasons why companies keep searching for that magic pill that will increase sales. What eludes them is combining the three main components of a successful B2b marketing system.
There is a secret formula that I have discovered that all but guarantees great ROI S=(MxR)/a, but...