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Podcast: Let's Talk Loyalty
Episode: #140: Sky VIP Loyalty Programme in the UK (Short Show Summary)
Description: In 2017, the UK country's largest broadcaster Sky TV, launched its VIP programme, the first tenure-based programme in the industry which promises customers that "the longer you stay, the better it gets", with a clear intention for its customers to feel loved and appreciated.It began by offering exclusive live experiences to over a million customers a year, and then, as a result of nationwide lockdowns, it pivoted to delivering even more extraordinary & innovative virtual experiences.In my conversation with Rob Chandler, he shared some fascinating models on how Sky VIP thinks about loyalty and how...