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Podcast: Uncensored CMO
Episode: The Case for Creativity & Cannes Lions - James Hurman
Description: Here's the articles before you listen:Read the Campaign articleRead James' articlePart 1 – The Case for Creativity in BusinessGrowing up in a world that didn’t recognise the potential of creativityHow Apple ‘Crazy Ones’ Ad inspired James to pursue AdvertisingJames’ mission to prove the value of CreativityWhy Jon was supposed to have a career as an ActuaryWhat the research tells us about the role of Creativity on your successWhy we should define effectiveness in hard commercial termsEstablishing a universal definition with the Creative Effectiveness LadderWhy understanding your commercial contribution will get you promotedWhy the CMO needs...