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Podcast: Sales Game Changers | Tips from Successful Sales Leaders
Episode: Unique and Specific Tips on How to Best Approach Senior Level Prospects Right Now with CrowdStrike Public Sector Leader James Yeager
Description: This is episode 257. Read the complete transcription on the Sales Game Changers Podcast website. JAMES' TIP TO EMERGING SALES LEADERS: "Study your customer, study the prospect, know what their organization stands for, what their mission statement is. If you're going to be talking to an individual, a CIO for instance, go do your research on the internet. See if they've spoken on any webcasts. What's top of mind for them? Then mash it up against what your company stands for, what your value propositions are, the outcomes that you're trying to help your customers achieve. C...