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Podcast: Sales Game Changers | Tips from Successful Sales Leaders
Episode: How Crisp Storytelling Can Lead to Sales Recovery as Re-Opening Accelerates with Introvert Edge Author Matthew Pollard
Description: This is episode 241. Read the complete transcript on the Sales Game Changers Podcast website. We conducted this interview with Matthew Pollard in February 2020 before the pandemic. Since the show was released during the pandemic, it's so valid as we need to draft interesting stories to help our customers recover from the resultant economic challenges. MATT'S FINAL TIP TO EMERGING SALES LEADERS:Â "People remember 22 times more information when it's embedded into a story which makes it so much easier to sell. Block out time to write a story, perfect it, learn it and then a...