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Podcast: The Produce Retail Podcast
Episode: GiGi Busch, floral merchandiser turned content creator, Busch’s Fresh Food Market
Description: We're delighted to welcome for this week's episode GiGi Busch, who at the time of recording was a produce and floral analyst for Busch's Fresh Food Market. GiGi has since been promoted into a broader role of content creator, working with the marketing department. Prior to her role as a category analyst, she spent several years as a floral merchandiser. In this conversation with The Produce Retail Podcast host Ashley Nickle, GiGi talks about how she stays on top of what's trending; when to throw the rule book out the window; how she prepares to present ideas for new...