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Podcast: Kaya Cast
Episode: Beating the Gray Market: Proven Strategies from a Top Cannabis Operator
Description: In this insightful episode of the Kaya Cast Podcast, host Tommy Truong sits down with Tim Morland from Vertis to discuss the current state and future of the cannabis industry in California. Tim sheds light on the ongoing consolidation, market oversaturation, and the challenging retail landscape facing dispensaries today. They dive deep into the evolving hemp regulations, the potential for low-dose cannabis and hemp beverages to enter mainstream venues like restaurants, and how these trends could reshape consumer access. Tim also explores the impact of recent tax legislation, the struggles of competing with the gray market, and strategies Vertis...