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Podcast: Author to Authority
Episode: How To Promote Your Business With Kim Thompson-Pinder and Juanita Wootton-Radko
Description: Kim and Juanita talk about one of the 6 Key Building Blocks to Authority Marketing and that is promoting your business. They share key insights including:
It is not about promoting your products and services, it is about producing outcomes for your clients.
- To promote effectively you need your USP (Unique Selling Position).Â
- You need to have a plan to promote yourself.
- You should not work on promoting yourself or your business until you have done it for a while, know what you are doing, have your target market firmly in place and have systems for growth.Â
- Wa...