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Podcast: App Marketing by App Masters
Episode: The Playbook to Profitable Web-to-App Funnels
Description: In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimization powerhouse with 15+ years of experience helping mobile apps grow by blending behavioral psychology with cutting-edge payment technology.Igor walks us through how to build a high-converting web-to-app funnel from scratch. You’ll learn how to tell onboarding stories that convert, optimize the first screen of your funnel, and revamp your paywall for maximum conversions. Whether you’re an indie ap...