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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Using AI in UX research, design, and testing with Jason Bowman, The Office of Experience
Description: Agility requires finding ways to stay one step ahead of the competition, as well as in anticipating customers’ needs.
So how does a brand maintain this speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result?
Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience.