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Podcast: Disruptive Innovators: Champions of Digital Business - CIO & IT Leader Interviews, Digital Transformation, Digital Innovation
Episode: The Communication Advantage in Tech with Breno Gentil of C.I.KNOW
Description: Host David Wright talks to Breno Gentil, Strategic Advisor of C.I.KNOW, whose previous roles include Global CTO of British American Tobacco and Senior Director of Digital and Technology at Heineken. Breno shares lessons from his global career leading transformation across consumer goods and explains why simplifying tech is core to IT leadership today. From AI hype to sailing analogies, this conversation dives into the people-centered realities behind digital progress.Key Takeaways:(06:12) People, not technology, are the core challenge in digital transformations.(09:23) Understanding customer pain points...