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Podcast: Window Treatments for Profit with LuAnn Nigara
Episode: 322: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping
Description: Today With LuAnn Nigara:
Today we’re tackling one of the sneakiest sales habits out there—Feature Dumping. Yep, this one shows up when you think you’re impressing your client with all the bells and whistles...but what you’re really doing is overwhelming them and missing the mark.
Here’s the truth: your clients don’t want a product pitch. They want a solution. They want to know how your expertise—and the beautiful window treatments you deliver—will improve their life, their home, and their peace of mind.
In this episode, I walk...