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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #89: Building Brands from the Inside Out | Bryant Brennan, Chief Creative Officer at Fi
Description: Creative teams have the most impact when they’re trusted stewards of the brand—not just executors.In this episode, Fi’s Chief Creative Officer Bryant Brennan joins Jason Harris to explore the Soul & Science of in-house creativity, product-first marketing, and building brands with staying power.From launching Nook at Barnes & Noble to scaling Peloton’s creative team into an award-winning force, Bryant shares how to align teams, collaborate with agencies, and use design to drive results. He also shares how Fi brings those lessons to pet tech—blending emotion, data, and surprising uses of AI.Wha...