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Podcast: Nudge
Episode: Instagram failed until it made THIS simple change
Description: Instagram wasn’t always a runaway success. The first version of the app flopped.
However, the Instagram founders were taught a behavioural science model that transformed their work.
Today on Nudge, Bas Wouters, an expert behavioural science practitioner, explains Instagram's changes and how you can follow their model to improve your online marketing.
You’ll learn:
How a simple question can increase reviews by 400%
Why “The World’s Deepest Trash Can” decreased littering by 81%
How I increased email open rate by 4.5% (using Bas’s advice)
And how Airbnb, B...