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Podcast: The Visionary Chronicles
Episode: Innovation Matrix | How to Execute an Innovation Process
Description: The Visionary Chronicles PODCAST
CHRONICLE: September 9th, 2021
 " Innovation distinguishes between a leader and a follower..."
                                                                                   Wisdom from Steve Jobs
INNOVATION MATRIX | How to Execute an Innovation Process
In my new PODCAST, I discuss how to define, implement and execute a tiered Innovation process, one that consistently outmaneuvers your competitors.
Building an effective, efficient, and consistent Innovation Driven brand is difficult and why so few have executed the process successfully. Those who have achieved this are richly rewarded, whether through Brand Equity, category leadership, or marketplace acceptance; each continues to add VALUE to the Brand itself.
The Process execution is the Goal...