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Podcast: Making Sales Social Podcast
Episode: Selling to Farmers: The Psychology Behind Rural Sales
Description: In this episode, host Brynne Tillman welcomes St John Craner, a seasoned expert in rural sales and marketing. As the Managing Director of Agrarian Rural Marketing, St John shares his insights into the psychology of sales and how businesses can effectively connect with farmers. From understanding the human side of selling to breaking sales barriers in agribusiness, this conversation dives deep into the strategies that drive success in rural markets. Whether you're in agriculture or another industry, these lessons apply universally.