Want to create an interactive transcript for this episode?
Podcast: Pipeline Visionaries
Episode: From Bait-and-Switch to Human-Centric
Description: This episode features an interview with Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian and author of the book Human-Centered Marketing: How to Connect with Audiences in the Age of AI. Ashley dives into the pitfalls of both active spamming and the bait-and-switch tactics that are commonplace today. She also explains why marketers should ditch the funnel framework and embrace playgrounds as the model for the customer journey, and shares her insights into what it means to make marketing truly human-centric. Key Takeaways:Misleading CTAs and bait-and-switch tactics erode trust. Marketers should not be tr...