Want to create an interactive transcript for this episode?
Podcast: Unofficial Partner Podcast
Episode: UP483 Wedge Issues: Overthinking the Golf Business
Description: Is there a market for a women-only golf talent agency? Suzann Pettersen is about to find out. Pettersen is one of the most recognized players in the women's game, a two-time Major winner, 15 time LPGA Tour winner and Solheim Cup winning captain. Now she's launched VOXA, a talent management group in conjunction with 54.It's asking questions about what the market wants from women players today. The balance between performance and the creator market, and attempting to reproduce a team ethos among a famously solo profession. "I remember some of the tournaments tha...