Want to create an interactive transcript for this episode?
Podcast: Startup To Scale
Episode: 229. How to Drive Velocity in Whole Foods
Description: In this episode, I sit down with Sabrina Kautz, a fractional CMO who helps emerging food and beverage brands grow their retail footprint. With a sharp focus on Whole Foods, Sabrina shares tactical strategies to drive sustained velocity—from in-store marketing to managing buyer relationships and executing demo programs that actually convert.We cover:Why velocity matters more than ever at Whole FoodsWhat new brands get wrong about retail marketingHow to evaluate the ROI of promotions, demos, and field marketingBuilding a retail strategy that scales beyond your launchIf you're on shelves at Wh...