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Podcast: Keep Optimising
Episode: Google Ads: Audience Targeting Strategies for eCommerce Brands with Jyll Saskin Gales
Description: Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We’ve got Jyll Saskin Gales, a Google Ads expert and author, sharing her insights and experience, including how your customer data can inform smart bidding algorithms and optimize your campaigns.Audience targeting in Google Ads is a topic that often doesn't get the at...