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Podcast: Scratch: CMO Interviews
Episode: Cracking the $128Bn Pet Market with the CMO of Petsafe Brands
Description: Watch our documentary on the Future of the CMO from this link 📺: https://www.youtube.com/watch?v=AXBKelmQomMIn this episode of Scratch, Eric sits down with Molly Landman, the first Chief Marketing Officer of PetSafe, the 30-year-old pet-tech pioneer behind invisible fences, automatic litter boxes, GPS collars, and more. Molly explains how she inherited “the biggest pet brand no one knows,” why an early push into broad awareness failed to lift sales, and how a tighter focus on consumer jobs-to-be-done now guides everything from R&D roadmaps to TikTok creative. She details the work of c...