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Podcast: The SmallBizChat with Melinda Emerson
Episode: How to Position Your Brand with Multicultural Markets with Leyanis Diaz
Description: In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need for multicultural marketing to become a mainstream strategy.
Leyanis Diaz is a Bilingual Business Expert & Consultant, Community & Economic Development Leader, and the visionary Founder of MAJOR, an online platform dedicated to supporting diverse entrepreneurs. With over a decade of experience empowering small business owners a...