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Podcast: Let's Talk Loyalty
Episode: #141: Loyalty Excellence and Innovation with AA Smartfuel New Zealand
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Voted the number one loyalty programme in New Zealand, AA Smartfuel is a fascinating loyalty programme that was designed with a laser focus on delighting customers with the opportunity to earn a free tank of fuel!This coalition programme now boasts more than forty merchant partners across 1,200 locations nationwide, who together market the programme and ensure consumers can achieve meaningful savings on fuel from their everyday spend.Joining...