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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Put the Why Before the How
Description: Put the Why Before the How Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In pitching, it’s important to start with the why before diving into the how. The founder often dives straight into how things are going to work. In a biotech startup, the founder will jump to how their therapeutic interacts on a molecular level. This often puzzles the investor who is not familiar with the science behind the project. To solve this problem, first start with the why. Why is this important? State up fron...