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Podcast: Can Marketing Save the Planet?
Episode: Episode 105: Can Marketing Drive the Sustainable Transition? - with Leo Rayman, Founder - EdenLab
Description: Reimagining Business in a low-carbon economy…
In this episode of Can Marketing Save the Planet, we catch up with Leo Raymond, founder of EdenLab, talking about marketing’s potential to reshape business for sustainability.
Leo shares his journey into the sustainability space, sparked by a moment of clarity when his son asked him what he did for a living, he shares… "sustainability was jargon-filled, techno-babble nightmarishness… but I saw an opportunity to repoint marketing’s creativity towards positive behaviour change."
Leo argues that Marketers, as behaviour shaping experts, must pivot their creativity toward systemic s...