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Podcast: Can't Stop the Growth
Episode: Why Fewer Leads Can Mean Bigger Wins: Smart Marketing in the Trades with Laura Koester
Description: In this episode, Laura Koester, Head of Marketing at Champions Group, joins Katie to talk shop—and it's anything but boring. 🎙️ From her start in telecom and veterinary marketing to leading strategy in the trades, Laura breaks down what it really takes to succeed in today's home services landscape. Fewer leads? No problem. It's all about base hits, big trust, and data that actually matters 📈. If you're into real talk about scaling smart, empowering teams, and staying sane in shifting markets—this one's for you! Additional Resources: Connect with L...