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Podcast: New Books in Business, Management, and Marketing
Episode: Angelica Malin, "She Made It: The Toolkit for Female Founders in the Digital Age" (Kogan Page, 2021)
Description: Today I talked to Angelica Malin about her new book She Made It: The Toolkit for Female Founders in the Digital Age (Kogan Page, 2021).Female entrepreneurs don’t tend to receive the same funding assistance as do their male counterparts, but in turn they have the advantage of often connecting more effectively with their target markets. It’s their soft skills, in effect, that can see them through observes Angelica Malin. Plus one should never forget the power of having a greater purpose, a sense of mission by, for instance, by addressing a need that other, often male e...