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Episode: IAM2492 - 166 Days into the Franchise Broker Journey
Description:
In this special episode of day 166 of the Franchise Broker journey, Gresham Harkless reflects on a moment of late-night clarity that led him to reassess his direction and strengths.Â
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Gresham realizes that his content creation and digital marketing expertise could be the key to transforming how franchise leads are generated and converted.
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He identifies a major opportunity in improving the quality and conversion of leads, noting that while he has generated around 120 leads, only about 10–20% have turned into deals, and even fewer have advanced meaningfully.Â
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Additionally, he highlights the potential of co-brokering, collaborating with other brokers to help close deals, as a ke...