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Podcast: Property Profits Real Estate Podcast
Episode: Why IRR is Irrelevant with Joel Friedland
Description: Joel Friedland has been in the industrial real estate game for over 40 years, and he’s built his business on three key principles: focus, patience, and simplicity. Based in Chicago, Joel syndicates industrial properties—favoring small manufacturing buildings—and buys them with all cash. That’s right: no debt. He explains how his low-risk, long-term approach has protected his investors and his mental health—especially after weathering the 2008 crash with $70 million in personal guarantees.
In this episode, Joel walks host Dave Dubeau through how his strategy has evolved, how he scouts and acquires new properties (spoiler: door-knocking and thousa...