Want to create an interactive transcript for this episode?
Podcast: The PRovoke Media Podcast
Episode: A Conversation With P&G On The Role And Risks Of Creativity
Description: Relationships are tricky, and those between brands and consumers are no exception. In this conversation, Diana Marszalek speaks with P&G Ventures communications head Lauren Thaman and imre executive creative director Patrick “Sully” Sullivan about the complexities of striking the right tone in consumer communications, particularly at a time when people want greater corporate purpose but also are seeking a break from it all.
Topics covered:
00:55 What is brand belief?
02:20 The brand belief discovery process
05:29 Balancing brand purpose with brand levity
09:43 Defining the creative process
14:01 Working with entrepreneurs on the creative process
16:56...