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Podcast: The CTO Show with Mehmet Gonullu
Episode: #481 Go-to-Market Clarity in a Noisy World: Jan van Schuppen’s GTM Wisdom
Description: In this episode, Mehmet sits down with Jan van Schuppen, a seasoned sales entrepreneur and founder of Ideas in Spades, who has led global B2B sales teams for over 30 years. They explore the biggest myths in go-to-market (GTM) strategy, the traps of founder-led content, how to balance automation with authenticity, and why selling before building is often the smartest startup move.Whether you’re a founder looking for early traction or a tech leader rethinking your sales stack in the age of AI, this conversation cuts through the noise and delivers timeless, actionable GT...