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Podcast: SaaS District
Episode: How to Make Smarter Data-Driven Marketing Analytic Decisions For Your SaaS with Iris Shoor #140
Description: Iris is a serial entrepreneur currently running her third startup Oribi.io, an all-in-one marketing analytics tool that empowers businesses of all sizes to make smarter and data-driven decisions.Iris is passionate about simple & powerful products, data-driven marketing, and leveling up creativity in the marketing process.During this interview we cover:00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT For $100 Off)01:02 - Intro01:57 - Data-Driven Marketing04:11 - How is this Different from Marketing Automation05:10 - Why You Need Deeper Analytics to Scale07:11 - Free Analytics Tools VS Paid/More Advanced Analytics08:59 - Minimum Tools...