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Podcast: The Smart Marketer Podcast
Episode: Episode 223: Cracking the Code on AppLovin Ads - A New Traffic Channel for DTC Brands
Description: Episode 223: Cracking the Code on AppLovin Ads: A New Traffic Channel for DTC Brands Episode Description If you're tired of being stuck between Meta and Google for your media buys—this episode is for you. Pep Hufen is back with a behind-the-scenes look at AppLovin Ads: the breakout ad platform that's scaling DTC brands like Breeze and Boom. Discover why this mobile-first platform is outperforming Google for some advertisers, how it works, and why it might just be your next great opportunity for customer acquisition. Plus, Pep shares a step-by-step walkthrough of how Smart Marketer tested it wi...