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Podcast: EARN THE RIGHT with Trevor Young
Episode: 168: Sharpening your message with ‘Velvet Machete’ Amber Hurdle
Description: This week's guest is AMBER HURDLE - marketing speaker and author of the book The Bombshell Business Woman.
Amber is the CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out.
She sharpens personal brands using her ‘velvet machete’ strategy - cutting to the chase and wrapping their marketing message in a way that feels good to the intended audience.
This chat with Trevor Young will walk you through:
Amber's Velvet Machete brand strategyThe importance of tailori...