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Podcast: We Are For Good Podcast - The Podcast for Nonprofits
Episode: 165. How Movember Grew a Worldwide Digital Community (+5 Million Moustaches Too!) - Katelynn Whitaker
Description: Meet Katelynn. When you've helped to build one of the most iconic, viral campaigns-turned-nonprofit like Movember, you know a thing or two about building digital community. We're talking mobilizing volunteers and crowdfunding campaigns as well as creating innovative marketing strategies to meet millennials / GenZers. Tune in to learn how to be an agent of remarkable experiences from the world's first digital-only nonprofit.Episode HighlightsKatelynn’s story and journey to where she is today (2:20)The history and mission of Movember (4:30)How innovation has really driven Movember’s connection with millennials and Gen Z (12:00)Lessons lear...