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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: Mini: What the Adidas Pet Collection Gets Right (and What It Misses)
Description: 🐶 Adidas just launched a China-exclusive pet collection—and it’s more than just cute.In this Soul & Science mini, Jason unpacks the marketing strategy behind Adidas Originals’ latest capsule: apparel and accessories designed for pets and their owners. Matching outfits? Yes. Global rollout? Not yet.For marketers, this launch raises big questions:🧠 Is this a clever test-market move or a missed brand moment?📍 Why China first—and why not global?📱 How could influencer strategy have amplified the rollout?Whether you're building brand love or exploring new categories, there's a lot to learn from this b...