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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 545: A product management case study on unlocking customer insights – with Kristyn Corrigan
Description: How PDMA used VOC research to drive innovation
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TLDR
In this episode, Kristyn Corrigan shares insights from a recent Voice of the Customer (VOC) research project for the Product Development and Management Association (PDMA). We explore how product professionals can move beyond assumptions to capture meaningful customer insights, the methodologies behind robust VOC research, and actionable findings that can transform both products and organizations. Key takeaways include practical steps for conducting qualitative and quantitative VOC and understanding how to identify the most valuable unmet customer needs.
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