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Podcast: Becoming Preferred
Episode: Kenny Ridgell – The “Scientific Method” of Marketing: Beyond Vanity Metrics
Description: SEASON: 5 EPISODE: 17Episode Overview:Welcome back to the Becoming Preferred podcast. Today, we're diving deep into the fascinating world where data meets dynamic creativity, and trust me, you won't want to miss this conversation. Our guest today is Kenny Ridgell, the brilliant mind behind Ridge Media. Kenny isn't your typical marketing guru; he approaches the game with the precision of a scientist, meticulously blending data, innovative strategies, and compelling creative to deliver tangible results. Kenny has a knack for taking the intimidating world of marketing analytics and making it accessible, showing founders, business p...