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Podcast: Business Is Boring
Episode: How timber innovation can protect old growth forests
Description: When you think of premium feature timber for cladding, decking or façades, your mind likely goes to cedar - that rich, beautiful wood loved by architects and homeowners.
But there’s a cost. Cedar and other prized timbers are often harvested from ancient, irreplaceable forests. Logging them disrupts ecosystems, accelerates climate risk, and destroys biodiversity - all to meet demand for aesthetic and performance expectations from people who don’t often know the true cost of their choices.
Daniel Gudsell saw the problem. And rather than telling people to stop using beautiful timber, he set out...