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Podcast: Employee To Boss: Entrepreneurship, Side Hustles, and Business Growth Tips from Experts
Episode: 146. Mastering Direct Response Marketing: What Every Founder Should Know with Mike Shu
Description: You know those conversations where you're like, âWaitâwhy isnât everyone talking about this?â Thatâs exactly how I felt talking to Mike Shu.Mike is the founder of a super successful SEO agency, a digital nomad, and someone whoâs mastered the art of direct response marketing (aka what actually moves the needle in business). And get thisâhe doesnât even think most businesses under $1M/year should be doing SEO.In this episode, we talk about:How Mike went from burnout and cold calls to building an agency he lovesThe difference...