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Podcast: Uncensored CMO
Episode: Startup masterclass - how Seedlip went from idea to Diageo exit in 3.5 years - Ben Branson
Description: Ben Branson is the founder of Seedlip, a non-alcoholic spirit brand he started in 2015, and sold 3 years later to Diageo. Jon speaks to Ben about the origins of the brand, how the grew so fast, what makes Ben such an impressive marketer (despite him not liking marketing) and how a brand goes from 0 to exit in such a short space of time. We also talk about Ben's new brands and his Hidden 20% charity.Timestamps00:00:00 - SIntro00:01:01 - Where did the idea for Seedlip come from?00:14:14 - Charging a high price00:18:47 - How to...