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Podcast: Nudge
Episode: The surprising true story behind “the greatest ad ever made”
Description: Most marketers will remember Apple’s 1984 ad.
Many consider it the “greatest ad of all time”.
But you probably don’t know that just 12 months earlier, Apple released a similar ad that failed.
Why?
Today on Nudge, bestselling author and storytelling expert Will Storr explains why.
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Access the bonus episode: https://nudge.kit.com/0d88279296
Read Will’s book: https://shorturl.at/yUGRC
Visit Will’s website: https://www.thescienceofstorytelling.com/
Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list
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