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Podcast: The MadTech Podcast
Episode: WPP Media’s Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail Media
Description: In this MadTech Podcast Special, ExchangeWire editor Aimee Newell TarÃn is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June.Â
She expands on:Â
What the boom in user-generated content (UGC) tells us about consumer preferencesÂ
How the UCG boom will affect different players in the ad tech ecosystemÂ
How potential risks from UCG content can be mitigatedÂ
How AI-enhanced search is likely to evolve over the next couple of yearsÂ
How AI-enhanced search is affecting the media supply chainÂ
Whether there will...