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Podcast: The Influence Factor by The Influencer Marketing Factory
Episode: Behind HubSpot’s Creator Network w/ Alanah Joseph
Description: In this episode of The Influence Factor, Alessandro Bogliari chats with Alanah Joseph, Head of Creator Partnerships at HubSpot. Alanah shares how creator partnerships are evolving, why community is key in podcasting, and strategies to grow and monetize a podcast. From networking and consistent publishing to leveraging newsletters, she offers practical insights for creators and brands alike.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:15) - Introduction to Alanah(04:00) - The Evolution of Creator Partnerships at HubSpot(07:10) - Criteria for Selecting Podcasts in the Network(09:35) - Building a Podcast Network Community(12:00) - Strategies for Growing a Podcast Audience(16:00) - Common Mistakes in Podcasting(18:35) - Resurgence of Newsletters in B2B(21:00) - The Importance of B2B Creators(23:05) - Monetization Strategies for CreatorsCheck out some of our previous episodes!Inside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)