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Podcast: Wine Enthusiast Podcast
Episode: Episode 193: Will Gen Z Ever Drink Wine?
Description: The young people, it seems, are usually to blame. In 1998, The New York Times said, "Young people, the 21- to 29-year-olds, are turning away from wine…For the $13-billion-a-year wine industry, the loss of so many potential consumers couldn't come at a worse time." In 2016, The New York Post ran a headline, "Millennials are ruining the American wine industry." Fast-forward to the current generational panic in the wine industry—this time, regarding the 13- to 29-year-olds that make up Generation Z. The wine industry is currently facing a mountain of struggles, incl...