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Podcast: Under the Influence with Martin Harvey
Episode: The Hidden Power of Chiropractic Branding with Pacha Hornaday
Description: Most chiropractors treat branding like a logo.Pacha Hornaday treats it like a relationship.In this episode, branding expert (and chiropractic superfan) Pacha joins Martin to discuss how chiropractors can stop blending in and start standing out by building brands that feel as good as they function.Inside the episode:Why branding is about perception, not persuasionHow to translate your philosophy into a visual identityCommon design mistakes that weaken your impactWhy story > sloganThe best question to ask before hiring a...