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Podcast: DCA Commerce Code
Episode: Episode 186C: Intelligent Shopping Agents: What Do They Mean for Loyalty, Marketing, Google, Amazon and the Future?
Description: EPISODE 186C:This is the third installment in our three-part series on intelligent shopping agents - an extended conversation with Shawn Conahan, Chief Revenue Officer at Wildfire Systems. In the first episode, Shawn laid out what ISAs are, and in the second episode we talked about how ISAs will affect payments, consumers and merchants. At the end of that episode, Dan had just asked Shawn how they would affect loyalty programs - and since Wildfire Systems is a key player in the loyalty market, Shawn’s answer won’t disappoint you - he’s thought about this a lot...