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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: How to Successfully Sell to Japan: 4 Things You Need to Know
Description:  Most brands are looking for new markets where there’s strong consumer demand - and buying power.Yet most over look Japan. Too complicated … takes too long to get into the market … then there’s the language barrier and cultural differences.  Many would rather avoid it than risk possible failure.But what if the Japanese market wasn’t as challenging as it looks? What if brands could actually do quite well there, if they just understood what to do and how to do it?The Japanese market might be different from other markets, but there are...